4 Social Media Trends to Watch in 2017
Year after year social media marketing continues to prove that it is not going anywhere anytime soon, and 2017 will be no different. Here are the social media marketing trends to watch in the new year!
Live video on Facebook and Instagram will continue to be a hit. If live video has not already been incorporated into your Facebook and Instagram strategy you better start in 2017! Audiences love to feel like they are in the moment with your business. In fact, people spend three times longer watching live video than they watch recorded video. Live video is an easy way to get creative for marketers. Allow your fan base to engage with your content by asking questions in the comments section and answering them right away. The opportunities with live video are endless!
Bigger Focus on Paid Content
Advertising and paid content will be more important than ever in 2017. Money talks in 2017 – and the social media landscape and the always changing Facebook algorithm will favor paid content. Changes in the new year will make it more important than ever for marketers to optimize their pages and reach their existing audience through the use of email lists.
Social influencers will continue to play a role in social media marketing in 2017. Such influencers are often fashion, food and lifestyle bloggers. Audiences trust these influencers who have made names for themselves by the way of social media. Brands will continue to use these influencers to promote their products in the new year. Although these influencers are usually paid by brands to showcase their products, consumers still get a “real life” feeling from their pages and find their posts to be less invasive because they have chosen to follow them. Marketers can consider this the new age word of mouth.
Content That Expires
You can blame this social media trend on Snapchat! The sense of urgency that expiring content brings to the social media landscape is huge for marketers. Like live video, consumers love to be in the moment with a brand. The world is incredibly connected these days, and no one is going to want to be missing out on content from their favorite brands and businesses that will be gone in 24 hours or less.
Each year social media marketing continues to evolve. We cannot wait to see what else is to come in 2017!